Clean Feed Policy is an instrument that allows foreign channels to broadcast in the country without having foreign advertisements in their programs. The main motive behind the Clean Feed Policy in Nepal is to promote the domestic advertising industry and reduce the outflow of money to foreign channels. It additionally increases employment opportunities and encourages multinational companies to advertise on Nepali channels. Nepal had no clean feed policy in the past, where there would be double benefit for the foreign channels; payment of cable or DTH as well as promoting their goods and services through advertisement. There are 2 types of broadcasting in the world: “Pay channel”, which can be viewed only by paying a fee and “Free to air channel”, which can be watched without paying a fee. Clean feed is the system where free channels broadcast with ads and broadcast without ads by charging the customer. Advertise-free broadcasting is regulated by the policies and laws of the respective countries.